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Google Lays Out Its Mobile User Experience Strategy – Mobile Blog – InformationWeek

I found this on Kottke.org. Link to the full article at end. It has good advice for web designers and web app designers for mobile applications, and it may well be good to think about for my own purposes as the Lyric Fest redesign work continues.

“Understanding users, anywhere, anytimeRechis said that Google breaks down mobile users into three behavior groups:

A. “Repetitive now”
B. “Bored now”
C. “Urgent now”

The “repetitive now” user is someone checking for the same piece of information over and over again, like checking the same stock quotes or weather. Google uses cookies to help cater to mobile users who check and recheck the same data points.

The “bored now” are users who have time on their hands. People on trains or waiting in airports or sitting in cafes. Mobile users in this behavior group look a lot more like casual Web surfers, but mobile phones don’t offer the robust user input of a desktop, so the applications have to be tailored.

The “urgent now” is a request to find something specific fast, like the location of a bakery or directions to the airport. Since a lot of these questions are location-aware, Google tries to build location into the mobile versions of these queries.”

via Google Lays Out Its Mobile User Experience Strategy – Mobile Blog – InformationWeek.